Build a Beauty Brand That Doesn't Just Launch. It Lasts.
Helping ambitious beauty and wellness brands launch, grow and scale through strategic product development, brand positioning, Amazon, retail, QVC and international expansion.
I know what it takes because I’ve done it myself.
In 2005, I founded my own beauty brand with one clear ambition: to create products consumers genuinely wanted to buy. Over the next 13 years, I grew the business into a multi award-winning beauty brand before successfully exiting in 2018.
Today, I use that first-hand experience to help founders avoid costly mistakes, accelerate growth and build commercially successful brands that are designed to thrive.
Who I Am
I've Walked the Journey You're About to Begin
Many consultants can tell you how to build a brand.
I’ve built one.
I understand the challenge of preparing for retail, entering QVC, expanding into new markets, and standing out in a competitive market — as well as the excitement of launching a first product and the determination it takes to grow a business.
Having experienced every stage of that journey myself, my advice is always practical, honest and commercially focused.
Whether you’re refining your proposition, preparing for retail, expanding onto Amazon or taking your business into international markets, I become an extension of your team—helping you make better decisions with confidence.
How We Help
Tailored consultancy for beauty brands ready to launch, grow and scale.
Brand Strategy
Define a clear market position, customer proposition and commercial roadmap that gives your business direction and purpose.
Product Development
Create products with meaningful points of difference that customers genuinely want to buy.
Packaging & Brand Positioning
Develop packaging and messaging that builds trust, communicates quality and stands out online and in-store.
Amazon Growth
Launch, optimise and scale with expertly managed listings, PPC, Brand Stores and A+ Content.
Retail Strategy
Prepare your business for retailers, distributors and wholesale opportunities with a commercially focused approach.
QVC Consultancy
Support every stage of your television retail journey, from preparation through to launch.
TikTok Shop Strategy
Develop a successful TikTok Shop strategy that drives product discovery, increases sales and strengthens your brand presence.
International Expansion
Expand confidently into Europe, North America, Asia and the Middle East with practical market-entry strategies.
Why Clients Choose Kelly
Founder-led experience you can't fake.
Every recommendation is grounded in real business decisions I’ve made — the wins, the mistakes, and everything in between.
- Founded a beauty brand in 2005
- Built it into a multi award-winning business
- Successfully exited in 2018
- More than 20 years' commercial beauty industry experience
- Worked with founders, retailers and international brands
- Expertise across product development, Amazon, retail, QVC and global expansion
- Practical, hands-on advice based on real business experience
Trusted By
Brands I've had the privilege to help grow.
Client Success
Every brand is different, but the goal is always the same.
Every brand is different.
Some clients come to me before they launch.
Others are preparing to approach retailers.
Some want to improve their Amazon performance, while others are expanding internationally.
Whatever stage your business is at, my role is the same: to help you build a stronger brand, make better commercial decisions and create sustainable long-term growth.
LNDA by Linda Johansen
Supporting international expansion, QVC preparation and commercial growth through strategic consultancy.
Maysama
Supporting a successful QVC launch with buyer introductions, launch strategy and expert commercial guidance.
Peekaview
Helping a new brand launch on Amazon with strategic positioning, high-converting listings and a roadmap for long-term growth.
Testimonials
Trusted by founders and brands who are building something that lasts.
I have the pleasure of working with Kelly Colman as she plays an important role in our international expansion. Kelly brings a wealth of expertise, strategic insight, and an high level of commitment to our project, making her a valuable asset to our team.
Kelly demonstrated a deep understanding of global markets and the nuances of cross-border business development. She not only helped us identify key opportunities but also provided actionable strategies to navigate cultural, regulatory, and logistical challenges in new territories.
I’ve been working with Kelly over the past few months on positioning Biocrystal®️ for QVC and the wider TV shopping space, and it’s been a really positive experience. Kelly brings a strong mix of strategic thinking and creative energy — she understood our brand quickly and helped us shape the story in a way that feels both premium and commercial. She is well connected in the TV shopping world and opened the right doors for us early on, which is not easy as a smaller European brand entering the DRTV market. Beyond the strategic side, she is also genuinely lovely to work with — responsive, collaborative, and always bringing fresh ideas. We are continuing our work together across several projects and looking forward to seeing where this next phase takes us.
Kelly’s guidance has been invaluable so far. She knows online retail like the back of her hand. Her support and advice have been excellent so far, and I’m looking forward to continuing the journey and growing the brand together. She’s a crucial part of the team, and I see her as part of the long-term vision to build something truly unique.
Entering a highly competitive market is not for the faint-hearted, but with Kelly advising and supporting me, I feel very confident. Her input has been instrumental.
I wouldn’t hesitate to recommend Kelly. She’ll push you out of your comfort zone, but that’s where the real growth happens.
I have worked with many business consultants over the years, but none have been as astute, supportive, and genuinely enjoyable to work with as Kelly Colman. She truly is one in a million.
We have worked with Kelly since July 2025, and during that time she has been instrumental in getting our business fully QVC-ready. Her knowledge of the process is exceptional, but what really sets her apart is her energy, clarity, and ability to get things done without overwhelm.
From the very first introduction to the buyer, right through to supporting me on air, Kelly held my hand every step of the way. She made a complex and often daunting process feel structured, manageable, and even exciting. Her guidance, reassurance, and attention to detail gave me complete confidence at every stage.
After our first show in early 2026, the QVC buyer advised that Maysama had been their most successful launch so far this year. I cannot express my gratitude enough to Kelly for such an outstanding and successful QVC launch.
Kelly’s commitment knows no bounds. She is proactive, incredibly sharp, and deeply invested in her clients’ success. Quite simply, I could not have done this without her, and I would recommend her without hesitation to any brand looking to take their business to the next level.
Let's Talk
Ready to Build the Next Chapter of Your Brand?
Whether you’re launching your first product or scaling an established business, I’d love to help.
Let’s create a strategy that gives your brand the strongest possible foundation for long-term success.