From brand strategy and positioning to packaging, websites and routes to market, I help beauty, wellness and consumer brands create stronger brands and scale through Amazon, TikTok Shop, QVC, retail and direct-to-consumer channels.
Brand Strategy
Product Development
Market Entry
Retail Expansion
Strategic Growth
QVC
Amazon
TikTok Shop
Brand Strategy
Product Development
Market Entry
Retail Expansion
Strategic Growth
QVC
Amazon
TikTok Shop
Helping brands define who they are, who they serve and why customers should choose them.
Creating products and packaging that stand out online, on shelf and on screen.
Transforming confusing messaging into websites that communicate clearly and convert.
Supporting international brands entering the UK and European markets.
Building profitable routes to market through leading sales channels.
Ongoing strategic support for founders and leadership teams.
Kelly built and scaled her own beauty brand from concept to international retail distribution before successfully exiting the business.
Today she works with founder-led beauty brands preparing for retail, Amazon, TV shopping and international expansion.
Premium Norwegian skincare brand expanding beyond its domestic Nordic market.
Successful entry into QVC Germany and QVC Italy, establishing LNDA’s first television retail presence outside Norway. The brand is now positioned for wider European expansion with a structured commercial framework and defined multi-channel strategy.
Advanced LED skincare brand preparing for television retail launch.
Successful QVC launch in early 2026. The brand achieved one of the most successful QVC launches of the year according to the buyer, establishing strong early sales performance and a solid foundation for continued retail growth.
Years in Beauty & Distribution
Retail & TV Shopping Experience
Award-Winning Beauty Brand
Retail & QVC Launch Advisor
“Kelly plays an important role in our international expansion and brings a wealth of expertise, strategic insight, and a high level of commitment to our project, making her a valuable asset to our team.
She demonstrated a deep understanding of global markets and the nuances of cross-border business development. Kelly helped us identify key opportunities and provided clear, actionable strategies to navigate cultural, regulatory and logistical challenges when entering new territories.
Her strategic thinking and hands-on support have been instrumental as we expand LNDA into new international markets.”
Owner & BDM, LNDA by Linda Johansen
Client since December 2024
“I have worked with many business consultants over the years, but none have been as astute, supportive, and genuinely enjoyable to work with as Kelly Colman. She truly is one in a million.
We have worked with Kelly since July 2025, and during that time she has been instrumental in getting our business fully QVC-ready. Her knowledge of the process is exceptional, but what really sets her apart is her energy, clarity, and ability to get things done without overwhelm.
From the very first introduction to the buyer, right through to supporting me on air, Kelly held my hand every step of the way. She made a complex and often daunting process feel structured, manageable, and even exciting. Her guidance, reassurance, and attention to detail gave me complete confidence at every stage.
After our first show in early 2026, the QVC buyer advised that Maysama had been their most successful launch so far this year. I cannot express my gratitude enough to Kelly for such an outstanding and successful QVC launch.
Kelly’s commitment knows no bounds. She is proactive, incredibly sharp, and deeply invested in her clients’ success. Quite simply, I could not have done this without her, and I would recommend her without hesitation to any brand looking to take their business to the next level.”
Founder, Maysama
This is not early-stage product development support.
Hands-on commercial support from strategy through to execution.
I work with a small number of brands each year on structured expansion and commercial positioning.
Apply below if you are preparing for:
Applications reviewed before booking.