Build a Beauty Brand That Doesn't Just Launch. It Lasts.
Helping ambitious beauty and wellness brands launch, grow and scale through strategic product development, brand positioning, Amazon, retail, QVC and international expansion.
I know what it takes because I’ve done it myself.
In 2005, I founded my own beauty brand with one clear ambition: to create products consumers genuinely wanted to buy. Over the next 13 years, I grew the business into a multi award-winning beauty brand before successfully exiting in 2018.
Today, I use that first-hand experience to help founders avoid costly mistakes, accelerate growth and build commercially successful brands that are designed to thrive.
Who I Am
I've Walked the Journey You're About to Begin
Many consultants can tell you how to build a brand.
I’ve built one.
I understand the challenge of preparing for retail, entering QVC, expanding into new markets, and standing out in a competitive market — as well as the excitement of launching a first product and the determination it takes to grow a business.
Having experienced every stage of that journey myself, my advice is always practical, honest and commercially focused.
Whether you’re refining your proposition, preparing for retail, expanding onto Amazon or taking your business into international markets, I become an extension of your team—helping you make better decisions with confidence.
How We Help
Tailored consultancy for beauty brands ready to launch, grow and scale.
Brand Strategy
Define a clear market position, customer proposition and commercial roadmap that gives your business direction and purpose.
Product Development
Create products with meaningful points of difference that customers genuinely want to buy.
Packaging & Brand Positioning
Develop packaging and messaging that builds trust, communicates quality and stands out online and in-store.
Amazon Growth
Launch, optimise and scale with expertly managed listings, PPC, Brand Stores and A+ Content.
Retail Strategy
Prepare your business for retailers, distributors and wholesale opportunities with a commercially focused approach.
QVC Consultancy
Support every stage of your television retail journey, from preparation through to launch.
TikTok Shop Strategy
Develop a successful TikTok Shop strategy that drives product discovery, increases sales and strengthens your brand presence.
International Expansion
Expand confidently into Europe, North America, Asia and the Middle East with practical market-entry strategies.
Why Clients Choose Kelly
Founder-led experience you can't fake.
Every recommendation is grounded in real business decisions I’ve made — the wins, the mistakes, and everything in between.
- Founded a beauty brand in 2005
- Built it into a multi award-winning business
- Successfully exited in 2018
- More than 20 years' commercial beauty industry experience
- Worked with founders, retailers and international brands
- Expertise across product development, Amazon, retail, QVC and global expansion
- Practical, hands-on advice based on real business experience
Trusted By
Brands I've had the privilege to help grow.
Client Success
Every brand is different, but the goal is always the same.
Every brand is different.
Some clients come to me before they launch.
Others are preparing to approach retailers.
Some want to improve their Amazon performance, while others are expanding internationally.
Whatever stage your business is at, my role is the same: to help you build a stronger brand, make better commercial decisions and create sustainable long-term growth.
Maysama
Supporting a successful QVC launch with buyer introductions, launch strategy and expert commercial guidance.
LNDA by Linda Johansen
Supporting international expansion, QVC preparation and commercial growth through strategic consultancy.
Peekaview
Helping a new brand launch on Amazon with strategic positioning, high-converting listings and a roadmap for long-term growth.
Testimonials
Trusted by founders and brands who are building something that lasts.
Working with Kelly Colman has been an outstanding experience. After two successful trade shows together in London, I can confidently say that Kelly is much more than a business development professional. She is a true connector of people, brands and opportunities. Her exceptional network, deep understanding of the beauty and retail industry, and ability to bring the right people together have opened doors to valuable relationships and major commercial partners. What I appreciate most is her genuine commitment, strategic mindset and passion for creating meaningful, long-term business opportunities.
bmrvls.com
I have had the pleasure of working with Kelly as we explored bringing TAYA Beauty back to QVC UK. From the beginning, she took the time to understand the brand, its history, and the commercial opportunity, helping us develop a clear and compelling presentation for the QVC UK team. Kelly combines an excellent understanding of the industry with strong strategic instincts, creativity, and attention to detail. Beyond her expertise, Kelly is warm, collaborative, and an absolute pleasure to work with. I would highly recommend her to any brand looking for knowledgeable, practical, and committed guidance within the television-shopping and retail industry.
tayabeauty.com
I have the pleasure of working with Kelly Colman as she plays an important role in our international expansion. Kelly brings a wealth of expertise, strategic insight, and a high level of commitment to our project, making her a valuable asset to our team.
Kelly demonstrated a deep understanding of global markets and the nuances of cross-border business development. She not only helped us identify key opportunities but also provided actionable strategies to navigate cultural, regulatory, and logistical challenges in new territories.
Let's Talk
Ready to Build the Next Chapter of Your Brand?
Whether you’re launching your first product or scaling an established business, I’d love to help.
Let’s create a strategy that gives your brand the strongest possible foundation for long-term success.