I believe the best business advice comes from people who have lived the journey themselves. Every recommendation I make is based on real commercial experience, not theory.
In 2005, I founded my own beauty brand with a simple ambition: to create exceptional products that stood out in an increasingly competitive market.
Over the next 13 years, I immersed myself in every aspect of building a successful business. From product development and packaging design to manufacturing, branding, marketing, retail relationships and international growth, I experienced first-hand what it takes to transform an idea into a commercially successful brand.
That journey led to the business becoming a multi award-winning beauty brand before I successfully exited in 2018.
Building and selling my own company gave me something no textbook or corporate career could ever provide – genuine insight into the challenges, decisions and opportunities every founder faces.
After exiting my business, I realised that many brilliant founders have outstanding products but struggle with the commercial side of growing a brand.
They don’t always need another marketing agency.
They need an experienced partner who understands product development, commercial strategy, retail, Amazon, QVC and international expansion.
Today, Kelly and her team work alongside founders and established businesses, helping them make confident decisions, avoid expensive mistakes and accelerate sustainable growth.
Founded beauty brand
Launched my own beauty brand with a simple ambition — to create exceptional products that stood out.
Multi Award-Winning Brand
Built product development, retail relationships and international growth over 13 years of hands-on experience.
Successful Business Exit
Successfully exited the business — completing the founder journey many only dream about.
Helping Brands Grow
Helping beauty and wellness brands launch, grow and scale internationally.
Every business is different, which is why I don’t believe in off-the-shelf strategies. I take time to understand your goals, your products, your customers and your ambitions before creating practical recommendations that can be implemented immediately.
My approach is collaborative, honest and commercially focused. Success isn’t measured by presentations—it’s measured by results.
From defining your brand strategy to expanding internationally, every service is designed to help beauty and wellness brands make better commercial decisions and achieve sustainable long-term growth.
Whether you’re an established brand ready to scale or launching your first product, I can help you build a stronger, more commercially successful business.
Clients value practical advice, clear communication and strategies that deliver measurable commercial outcomes.
My role is not simply to advise. It’s to become a trusted partner who helps your business grow with confidence.
If you’re looking for experienced commercial guidance from someone who has successfully built, grown and exited a beauty brand, I’d love to hear about your business.