The Perfect Product Formula
A weekly membership that helps founders make better product decisions before choosing platforms.
Experience across retail, QVC, and international markets.
Start with the foundations
The Perfect Product Formula is structured in phases, so nothing feels overwhelming or rushed. You begin with product-thinking foundations, then progress into opportunity, execution, and scale — at a pace that supports real momentum.
20+ years product experience
Award-winning brand founder
Retail, QVC, and e-commerce launches
Real product strategy, not theory
The Perfect Product Formula Membership
A phased, progressive membership designed to help you build confidence, clarity, and traction — one step at a time.
- Weekly guidance
- Frameworks
- Decision support
- Repeatable systems
What members say
Short messages from founders who gained clarity.
Who this is for
Read this to see if this is the right fit for you
- Founders building or scaling physical product businesses
- People overwhelmed by conflicting advice
- Those wanting a calm, structured starting point
- People who prefer systems and clarity over hype
How it works
A simple, structured approach to building your product business
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Join the membership
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Start with Phase 0
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New phases released weekly
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